Vendor needs to provide marketing strategy services.• Campaign Strategy and Planning:– Develop a comprehensive marketing campaign strategy aligned with the university admissions calendar to enhance social media engagement and digital outreach.– Create key campaign themes and messaging tailored for the college of pharmacy target audiences.– Establish a monthly content calendar for social media posts, email campaigns, blog updates, and digital content.• Creative Services:–Design an updated PowerPoint slide template for college of pharmacy, incorporating cohesive design elements and branding.– Create visually appealing content including infographics, high–quality images, and videos to showcase achievements, student activities, faculty highlights, and campus events.• Digital Marketing:– Provide SEO (search engine optimization) services to increase traffic to agency websites through comprehensive audits and implementation of SEO strategies.– Develop SEO–optimized content such as blog posts, landing pages, and press releases. • Social Media Management:– Develop platform–specific strategies for TikTok and Instagram to engage prospective students and the academic community.– Produce short–form video content, stories, and reels highlighting student life, academic programs, and faculty insights.• Traditional Marketing:– Design eye–catching print advertisements for relevant publications.– Create compelling social media content emphasizing the college of pharmacy’s unique value propositions.– Coordinate ad placements and monitor performance with media outlets.• Public Relations:– Handle media outreach and press release management to enhance visibility and reputation.– Draft and distribute press releases for significant achievements, new programs, research breakthroughs, and events.• Analytics and Reporting:– Provide detailed analytics and performance reports tracking marketing effectiveness.– Include metrics such as website traffic, social media engagement, SEO performance, and campaign.
↧
