Vendor needs to provide marketing service.– The Company will leverage multiple marketing and communication tactics including but not limited to public relations, advertising, social media, public engagements, outreach, and others.– Provide an outline or sample of a strategic account plan and the process for development. The plan should breakdown the holistic approach for the brand, as well as the uses of social media and other platforms to reach our audience.1. Social Media• Copywriting and posting of content• Use of images• Data analysis and audience development2. Email Marketing3. Marketing/Branding• Recommend a sustainable strategy to integrate creative brand messaging into a marketing and communication plan for the agency.• Identify the types of content they suggest producing for businesses, resident’s and events/projects/campaigns.• Development of materials and display advertising• Creative services, such as design, illustration, photography and videography• Develop contact strategy or plan for how the brand messaging will be delivered to an internal and external audience using traditional and non–traditional distribution.
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