(1) Vendor needs to provide marketing, branding and social media services. – Strategic Planning: Provide an outline or sample of a strategic account plan and the process for development.– Provide an assessment of the city brand, marketing and communications as part of the development of a strategy– Digital MediaA. social media: Manages its Twitter and Facebooks pages, but is interested in the Company’s social media strategy for leveraging our platforms as part of the overall marketing and communications strategy and guidance on implementation.– This would include creative content, a content calendar, campaigns, production (videos, photos, infographics), and other.B. Email Marketing: The Company will analyze the current template, past editions and subscription list and make suggestions, as well as incorporate the newsletter into the overall marketing/communication strategy.– Marketing/Branding: To the Company to continue the implementation of this messaging, as well as develop new ways to build upon and revive the cohesive marketing strategy.– Web, social media, mobile marketing, display advertising and traditional means to bring awareness and promote initiatives important to the city are expected.• Recommend a sustainable strategy to integrate creative brand messaging into a marketing/communication plan• Development of materials and display advertising• Creative services, such as design, illustration, photography and videography• Develop contact strategy or plan for how the brand messaging will be delivered to an internal and external audience using traditional and non–traditional distribution.(2) All questions must be submitted no later than January 6, 2025 (3) The contract period will be for three years.
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