(1) Vendor needs to provide marketing communications services.– To enhance and utilize through the development of a comprehensive strategy.– Provide turnkey communications services– Press & Media Management– Issuing media alerts– Advertising– Execution of creative marketing/advertising campaigns– Develop and execute on a two–year promotional and marketing strategy, including a social media strategy.– Websites and social media platforms– Traditional marketing platforms (i.e., TV, radio, trade publications, traditional media, direct marketing)– Leveraging cutting–edge engagement strategies– Brand Strategy Development & Management:– Brand identity and ensuring consistent brand standards are adhered to when developing content.– Provide advice and expertise to staff on enhancing and maintaining brand standards.– Event Management:– Event–based marketing to engage stakeholders and catalyze broader public discourse on infrastructure related initiatives– Website Management, Digital Development– Current website was re–developed in 2020 and is in need of improvements and active tailoring to ensure a positive user experience– Graphic Design– Web–site management– Develop visual themes and branding that can be applied to a wide variety of media– Work with staff and other contractors to collaboratively develop creative approaches to publications and other outreach efforts– Audio & Video, and Print Production– Strategic Messaging Plan– Brand Development– Architect, design, develop, build and launch a website that utilizes the defined strategic messaging approach pointing users to the key information needed to take the next step.(2) All questions must be submitted no later than November 6, 2024.
↧