Vendor needs to provide data and communication services.1. Marketing, advertising and media buying:– Execution of creative marketing and advertising campaigns, including the promotion of programs through:– Websites, search engines and social media platforms.– Traditional marketing platforms (i.e. TV, radio, OOH, SEM, etc.).– Other emerging and commonly deployed media.2. Creative services:– Provide full–service video, animation and audio creation, from concept development, filming, editing and post–production.– Provide wrap–around graphic design services for digital and/or print as well as illustrations that follow agency brand standards.3. Photography:– Provide a variety of photography services, including architectural photography and events or portrait photography, in support of agency objectives.4. Report writing:– Prepare a variety of reports, including technical reports, position papers and other writing and report efforts as needed, including: feature story writing and submission; agency newsletters, periodic reports, issue briefs/papers, e–newsletters and publications.– Translate complicated concepts, data and research into compelling and thought–provoking reports;5. Strategic communications advice and counsel:– Develop communications content and general guidance on message strategies and external communications.– Identify market opportunities, messaging, voice, thought leadership strategy or overall communications approach.– Create a strategic communications plan tied directly to business goals and develop strategies and tactics to most effectively and efficiently reach those goals.6. Website hosting, maintenance and support:– Such maintenance services shall include, but may not be limited to implementing all necessary updates, bug fixes and other improvements or repairs, remaining aware of advances in technologies related to or used in website hosting and platforms, including those related to security and implementing such changes as reasonably necessary to ensure the website’s continued interoperability and compatibility with new standard technologies, as well as its security and integrity; quarterly checks to ensure that the website works correctly in current/most common web browser versions, content editing, updates, formatting, and structural changes as requested by agency and participating in meetings, phone calls and other project administration activities.
↧