Vendor needs to provide place branding services.– Partnering with a professional organization that can assist in developing a comprehensive branding strategy to promote city as an attractive and competitive destination for residents, businesses, and tourists.– Conduct a comprehensive analysis of city current brand image, strengths, weaknesses, and market positioning– Create a visually appealing brand identity, including a logo, tagline, and visual assets, that captures the essence of city.– Develop brand guidelines to ensure consistency in messaging and visual representation across various communication channels.– Design an integrated marketing and communication plan to promote the brand, including digital and traditional media channels in a manner and format which may be implemented by the Town independently over time.– Assist in the identification and execution of strategic partnerships and collaborations to further enhance the brand's reach and impact.
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