Vendor needs to provide business attraction public relations and advertising agency services to assist with the strategy and execution of a comprehensive, statewide business attraction initiative and event management and production. - The Corporation seeks a firm or firms able to further develop and build upon its public relations and creative strategy; cultivate promotional & strategic partnerships with key vertical sector-oriented media and economic development reporters; and provide research & analytics on latest best practices and story trends. The chosen agency/agencies will work collaboratively with website and event management partners.
- The Corporation requires Proposers to execute media relations initiatives, including, but not limited to, strategic planning, creative story development, unique partnership opportunities, traditional and new school media relations activities based on client feedback and priorities, activating media events and programs, content creation and distribution, social media strategy and to assist other functions of the Corporation as needed.
- Social Media: Demonstrate how to integrate social media into a brand strategy, including a suggested approach for a global social strategy. The Corporation is interested in hearing the Proposer's thoughts on how a brand similar in size should resource to efficiently manage a global social footprint. At a minimum, the Corporation will look to the winning Proposer to provide the overarching social strategy and guidance on implementation.
- Travel and Administration: The Proposer should estimate travel to Corporation board meetings, monthly meetings (can be done virtually), communication and postage/shipping expenses expected to incur during contract period, and any additional reserve funds to be held for marketing contingencies. Travel and per diem expenses shall not exceed rates authorized by the Corporation's Travel and Expense Policy.
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