Posted Date : October 04,2022
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-29139
Government Authority located in Rhode Island; USA based organization looking for expert vendor for Medicaid renewals multi-channel public awareness campaign services.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide Medicaid renewals multi-channel public awareness campaign services.
1. Materials development:
- The vendor will develop new creative materials for a multi-channel marketing campaign to increase Medicaid member awareness of what they need to do to prepare for the restarting of eligibility renewals.
• Research other state and national plans for the end of the agency related to Medicaid renewals and make recommendations on how state can succeed.
• Ensuring that program materials align with best practices for culturally and linguistically appropriate services will help promote awareness and understanding among under-served populations.
• Concept and message testing and revisions based on target audience feedback.
• Steps to ensure the accessibility of all content and materials developed to support the campaign. This will include that all materials developed as part of this campaign must be in Spanish, Portuguese, and English.
2. Media buy:
- The vendor will execute and manage the media buy associated with the campaign.
• Formative research and report
The vendor will coordinate and facilitate formative research with the target audience and
produce a report of key findings.
• Strategic planning
- The vendor will facilitate strategic planning meeting(s) with team and key stakeholders as needed and indicated by team to inform the development and implementation of the campaign.
• Communication and campaign plan
- The vendor will develop and provide a campaign plan outlining recommended tactics for meeting the stated goal and objective of the project. The plan will also include a strategy to address misinformation and an evaluation strategy to analyze and summarize campaign success.
• Campaign materials
- The vendor will develop campaign creative for review by the team. The vendor will coordinate the translation of all content, as indicated above, and will review translated content. The vendor will test creative concepts and messages and revise them based on target audience feedback. The vendor should also allow for rounds of edits and feedback from team.
- Due to the funding streams supporting this work, the vendor must be willing to incorporate required language or other funder-required information in the final products.
• Media buy
- The vendor will execute and manage the campaign media buy. This must consist of broadcast television and streaming, English and multi-lingual radio, RIPTA, English and multi-lingual newspaper, social media, and related outlets.
• Product accessibility
- All materials that are developed as part of program outreach must be written in “plain” English, Spanish, and Portuguese so that they are meaningful and can be easily understood by individuals who may not have graduated high school.
- Materials will need to be translated and produced in English, Spanish, and Portuguese.
(2) All questions must be submitted no later than October 12, 2022.
(3) Contract term will be one year.
[C] Eligibility:
- Onshore (USA Organization Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: October 31,2022
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-29139
Government Authority located in Rhode Island; USA based organization looking for expert vendor for Medicaid renewals multi-channel public awareness campaign services.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide Medicaid renewals multi-channel public awareness campaign services.
1. Materials development:
- The vendor will develop new creative materials for a multi-channel marketing campaign to increase Medicaid member awareness of what they need to do to prepare for the restarting of eligibility renewals.
• Research other state and national plans for the end of the agency related to Medicaid renewals and make recommendations on how state can succeed.
• Ensuring that program materials align with best practices for culturally and linguistically appropriate services will help promote awareness and understanding among under-served populations.
• Concept and message testing and revisions based on target audience feedback.
• Steps to ensure the accessibility of all content and materials developed to support the campaign. This will include that all materials developed as part of this campaign must be in Spanish, Portuguese, and English.
2. Media buy:
- The vendor will execute and manage the media buy associated with the campaign.
• Formative research and report
The vendor will coordinate and facilitate formative research with the target audience and
produce a report of key findings.
• Strategic planning
- The vendor will facilitate strategic planning meeting(s) with team and key stakeholders as needed and indicated by team to inform the development and implementation of the campaign.
• Communication and campaign plan
- The vendor will develop and provide a campaign plan outlining recommended tactics for meeting the stated goal and objective of the project. The plan will also include a strategy to address misinformation and an evaluation strategy to analyze and summarize campaign success.
• Campaign materials
- The vendor will develop campaign creative for review by the team. The vendor will coordinate the translation of all content, as indicated above, and will review translated content. The vendor will test creative concepts and messages and revise them based on target audience feedback. The vendor should also allow for rounds of edits and feedback from team.
- Due to the funding streams supporting this work, the vendor must be willing to incorporate required language or other funder-required information in the final products.
• Media buy
- The vendor will execute and manage the campaign media buy. This must consist of broadcast television and streaming, English and multi-lingual radio, RIPTA, English and multi-lingual newspaper, social media, and related outlets.
• Product accessibility
- All materials that are developed as part of program outreach must be written in “plain” English, Spanish, and Portuguese so that they are meaningful and can be easily understood by individuals who may not have graduated high school.
- Materials will need to be translated and produced in English, Spanish, and Portuguese.
(2) All questions must be submitted no later than October 12, 2022.
(3) Contract term will be one year.
[C] Eligibility:
- Onshore (USA Organization Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: October 31,2022
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$