Posted Date : November 10,2021
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-23350
Government authority located in Rhode Island, USA; based organization looking for expert vendor for tourism public relations and advertising agency services.
[A] Budget: Looking for Proposal
[B] Scope of Service:
(1) Vendor needs to provide tourism public relations and advertising agency services through public relations efforts, advertising campaigns, social media development and digital services media buying.
- to develop an advertising campaign; grow public relations strategy; expand social media opportunities, including, but not limited to, content management; manage production and development of creative content that inspires, informs and drives action; evaluate media opportunities; plan media buys; cultivate promotional and strategic partnerships; and provide research and analytics on all marketing efforts
- domestic and international markets, leveraging multiple marketing and communications tactics, including, but not limited to, traditional public relations strategies, advertising, social media, group sales initiatives and industry engagement
- Provide ongoing media relations support, representing unique story and targeted media opportunities; align partner priorities to provide direct referrals to regional marketing organizations; maintain strong relationships with a diversity of U.S. media across multiple channels in the tourism, lifestyle and other relevant sectors; review and analyze incoming U.S. media queries for information; proactively pitch based on the Corporation’s strategic plan; provide recommendations to the Corporation and follow up with journalists as required; organize and execute media events and familiarization (fam) tours; arrange and manage media appointments for community representatives in key domestic markets; and secure journalists to visit Rhode Island either individually or in groups.
- Create and share relevant media materials and messaging; monitor the content being created as a result of the efforts
- Media planning and buying, utilizing relevant advertising networks and sites; ongoing optimization of campaigns, including pixel mapping; and cohesive messaging recommendations and implementation
- Identify standout media opportunities and maximize conversions through best practices and trends.
- social media presence is to showcase the State in an aspirational way, capturing the attention of followers with captivating imagery highlighting the diverse offerings.
(2) All questions must be submitted no later than November 12, 2021.
[C] Eligibility:
- Onshore (USA Organization Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: November 29,2021
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-23350
Government authority located in Rhode Island, USA; based organization looking for expert vendor for tourism public relations and advertising agency services.
[A] Budget: Looking for Proposal
[B] Scope of Service:
(1) Vendor needs to provide tourism public relations and advertising agency services through public relations efforts, advertising campaigns, social media development and digital services media buying.
- to develop an advertising campaign; grow public relations strategy; expand social media opportunities, including, but not limited to, content management; manage production and development of creative content that inspires, informs and drives action; evaluate media opportunities; plan media buys; cultivate promotional and strategic partnerships; and provide research and analytics on all marketing efforts
- domestic and international markets, leveraging multiple marketing and communications tactics, including, but not limited to, traditional public relations strategies, advertising, social media, group sales initiatives and industry engagement
- Provide ongoing media relations support, representing unique story and targeted media opportunities; align partner priorities to provide direct referrals to regional marketing organizations; maintain strong relationships with a diversity of U.S. media across multiple channels in the tourism, lifestyle and other relevant sectors; review and analyze incoming U.S. media queries for information; proactively pitch based on the Corporation’s strategic plan; provide recommendations to the Corporation and follow up with journalists as required; organize and execute media events and familiarization (fam) tours; arrange and manage media appointments for community representatives in key domestic markets; and secure journalists to visit Rhode Island either individually or in groups.
- Create and share relevant media materials and messaging; monitor the content being created as a result of the efforts
- Media planning and buying, utilizing relevant advertising networks and sites; ongoing optimization of campaigns, including pixel mapping; and cohesive messaging recommendations and implementation
- Identify standout media opportunities and maximize conversions through best practices and trends.
- social media presence is to showcase the State in an aspirational way, capturing the attention of followers with captivating imagery highlighting the diverse offerings.
(2) All questions must be submitted no later than November 12, 2021.
[C] Eligibility:
- Onshore (USA Organization Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: November 29,2021
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$