Posted Date : December 19,2018
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-10735
Government Authority located in Rhode Island; USA based organization looking for expert vendor for tourism public relations agency service.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide public and media relations initiatives including but not limited to strategic planning, partnership opportunities, media relations and activating media events and programs, content creation and distribution, social media strategy and to assist other functions of the corporation as needed.
Strategic Planning:
- Support the development and writing of the communications plan; establish program and measures to deliver against; execute required items from the plan as requested; provide required reporting to the corporation on performance of the multi-year plan.
Public and Media Relations:
Identify potential projects where the corporation would be able to work with appropriate media and brands; identify trade shows and events worthy of consideration for the corporation; promote the destination at relevant events.
Media Relations:
- Provide ongoing media relations support representing unique story and targeted media opportunities; align partner priorities to provide direct referrals to regional marketing organizations; maintain strong relationships with a diversity of US media across multiple channels in the tourism, lifestyle and other relevant sectors; review and analyze incoming US media queries for information; proactive pitching based on communications plan; provide recommendations to the corporation and follow up with journalists as required; organize and execute media events and familiarization tours; arrange and manage media appointments for community representatives in key domestic markets; secure journalists to visit either individually or in groups.
- Content Creation and Distribution:
Create and share relevant media materials and messaging; monitor the content being created as a result of the corporation’s efforts; develop tourism content as it relates to the corporation and tourism events or projects and campaigns. This includes, but is not limited to: press releases, backgrounders, story idea pitches and other press materials, key messages, speeches, etc.; Identify appropriate distribution channels (e.g. newswire agencies, trade shows, media distribution lists and networks, etc.); Manage the distribution of content across these channels.
Social Media:
Show us how you integrate social media into a brand strategy and how you would approach a global social strategy. Work in collaboration with the corporation to develop content, provide an overarching social strategy, paid social media plan, and guidance on implementation. what are your recommendations for how a brand our size should resource to efficiently manage a global social footprint?
Research and Analytics:
Provide an overview of how you determine success. What are the analytic tools or services that you use, and what type of information will you be reporting back to the corporation as it relates to meeting our objectives? Please define how your analytics can be converted into insights, and how the insights will help guide us in making decisions on how we market in the future.
Travel and Administration:
The proposer should estimate travel to the corporation board meetings, monthly meetings (can be done virtually), communication and postage and shipping expenses expected to be incurred during contract period, and any additional reserve funds to be held for marketing contingencies. travel and per diem expenses shall not exceed rates authorized by the corporation’s travel and expense policy.
(2) All questions must be submitted no later than January 3, 2019.
[C] Eligibility:
- Onshore (USA Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: January 28,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
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Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-10735
Government Authority located in Rhode Island; USA based organization looking for expert vendor for tourism public relations agency service.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide public and media relations initiatives including but not limited to strategic planning, partnership opportunities, media relations and activating media events and programs, content creation and distribution, social media strategy and to assist other functions of the corporation as needed.
Strategic Planning:
- Support the development and writing of the communications plan; establish program and measures to deliver against; execute required items from the plan as requested; provide required reporting to the corporation on performance of the multi-year plan.
Public and Media Relations:
Identify potential projects where the corporation would be able to work with appropriate media and brands; identify trade shows and events worthy of consideration for the corporation; promote the destination at relevant events.
Media Relations:
- Provide ongoing media relations support representing unique story and targeted media opportunities; align partner priorities to provide direct referrals to regional marketing organizations; maintain strong relationships with a diversity of US media across multiple channels in the tourism, lifestyle and other relevant sectors; review and analyze incoming US media queries for information; proactive pitching based on communications plan; provide recommendations to the corporation and follow up with journalists as required; organize and execute media events and familiarization tours; arrange and manage media appointments for community representatives in key domestic markets; secure journalists to visit either individually or in groups.
- Content Creation and Distribution:
Create and share relevant media materials and messaging; monitor the content being created as a result of the corporation’s efforts; develop tourism content as it relates to the corporation and tourism events or projects and campaigns. This includes, but is not limited to: press releases, backgrounders, story idea pitches and other press materials, key messages, speeches, etc.; Identify appropriate distribution channels (e.g. newswire agencies, trade shows, media distribution lists and networks, etc.); Manage the distribution of content across these channels.
Social Media:
Show us how you integrate social media into a brand strategy and how you would approach a global social strategy. Work in collaboration with the corporation to develop content, provide an overarching social strategy, paid social media plan, and guidance on implementation. what are your recommendations for how a brand our size should resource to efficiently manage a global social footprint?
Research and Analytics:
Provide an overview of how you determine success. What are the analytic tools or services that you use, and what type of information will you be reporting back to the corporation as it relates to meeting our objectives? Please define how your analytics can be converted into insights, and how the insights will help guide us in making decisions on how we market in the future.
Travel and Administration:
The proposer should estimate travel to the corporation board meetings, monthly meetings (can be done virtually), communication and postage and shipping expenses expected to be incurred during contract period, and any additional reserve funds to be held for marketing contingencies. travel and per diem expenses shall not exceed rates authorized by the corporation’s travel and expense policy.
(2) All questions must be submitted no later than January 3, 2019.
[C] Eligibility:
- Onshore (USA Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: January 28,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$