Vendor needs to provide marketing services.– The Company will leverage multiple marketing and communication tactics including but not limited to public relations, advertising, social media, public engagements, outreach, and others.– Provide an outline or sample of a strategic account plan and the process for development. The plan should breakdown the holistic approach for the brand, as well as the uses of social media and other platforms to reach our audience.– The plan should breakdown the holistic approach for the brand, as well as the uses of social media and other platforms to reach our audience.– The Company will provide an assessment of the brand, marketing and communications as part of the development of a strategy.• Copywriting and posting of content• Use of images• Data analysis and audience development– The Company will analyze the current template, past editions and subscription list and make suggestions, as well as incorporate the newsletter into the overall marketing/communication strategy.– Development of materials and display advertising.– Creative services, such as design, illustration, photography and videography.
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