Vendor needs to provide marketing services. – The Company will leverage multiple marketing and communication tactics including but not limited to public relations, advertising, social media, public engagements, outreach, and others.• Strategic Planning– Provide an outline or sample of a strategic account plan and the process for development. The plan should breakdown the holistic approach for the brand, as well as the uses of social media and other platforms to reach our audience• Digital Mediao Social Media– The city currently manages its Twitter and Facebooks pages, but is interested in the Company’s social media strategy for leveraging our platforms as part of the overall marketing and communications strategy and guidance on implementation.– This would include creative content, a content calendar, campaigns, production (videos, photos, infographics), and other.o Email Marketing– The city currently manages a monthly newsletter designed to highlight the events and news of the past month to its residents, businesses, and community partners.• Marketing/Branding– The City currently has a logo, tagline and key messaging.– Web, social media, mobile marketing, display advertising and traditional means to bring awareness to Pawtucket and promote initiatives important.
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