Vendor needs to provide public relations and advertising services to assist with the strategy and execution of comprehensive, statewide business attraction initiatives, brand repositioning and event management and production.1. Copywriting and copy–editing services:– Website content.– Social media content calendar creation and deployment.– Email marketing campaigns.– Blog articles.– Pod casts.2. Content creation and distribution:– Proposers should share relevant media materials and messaging previously produced, outline steps to monitor, distribute and promote the content being created as a result of the agency efforts, identify types of content the agency should consider producing for business attraction events, projects or campaigns and explain how to best distribute to generate business attraction leads.– This content includes, but is not limited to press releases, backgrounders, story idea pitches and other press materials, key messages, speeches, etc.3. Social media:– At a minimum, the corporation will look to the winning proposer to provide the overarching social strategy and guidance on implementation.4. Brand perception campaign objectives:– Present a comprehensive proposal to elevate our brand identity, leveraging insights from perception research to improve overall market presence.5. Advertising campaign development:– Develops a holistic approach to client brand advertising, integrating interactive, including social media, into the overall strategy.6. Event management and production:– The event planner will be responsible for an array of services for each event which may include, but not be limited to: identifying companies willing to provide paid and in kind services and creating and overseeing event timeline, run–of–show and rundown, managing all aspects of the event program onsite.
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