– Vendor needs to provide place branding services.– Developing a comprehensive branding strategy to promote an attractive and competitive destination for residents, businesses, and tourists.– Conduct a comprehensive analysis of current brand image, strengths, weaknesses, and market positioning.– Create a visually appealing brand identity, including a logo, tagline, and visual assets, that captures the essence of state.– Develop brand guidelines to ensure consistency in messaging and visual representation across various communication channels.– Design an integrated marketing and communication plan to promote the brand, including digital and traditional media channels in a manner and format which may be implemented by the town independently over time.– Maintaining the consistency of brand image and messaging while providing suitable flexibility for the target audiences of the participating agencies.
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