(1) Vendor needs to provide alcohol and drug impaired driving creative and paid media services.• Promotion of awareness and enforcement of Blood Alcohol Concentration State Law.• Two focus groups and tracking of pre and post components for the lifetime of the campaign.• Two television quality media spots that translate into one bus side and one billboard.• Two radio spots• A social media campaign inclusive an on–line video series consisting of between seven and twelve videos each, to include first–person point of decision impact videos, for alcohol and drug impaired driving.• New Digital ads – two rounds each for alcohol and drug impaired driving• Respondent will be responsible for providing continuous creative counsel, planning and strategy regarding the alcohol/drugged impaired driving communications campaign as appropriate.• facilitation of a press conference in conjunction with office of communications.• Attendance at client meetings, and other team meetings associated with impaired driving prevention efforts.(2) All question must be submitted no later than June 28, 2024.
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