(1) Vendor needs to provide customer relationship management software. – The enrollment landscape requires agency to modernize our infrastructure, align with student consumer preferences that define and communicate our value and reduce administrative barriers to applying and matriculation– To generate demand and convert student prospects must be equity and promote anti–racism at every stage of the student recruitment experience.– CRM solution that supports the need for agile, data and analytics–informed decision–making as agency is pressured to boost enrollment from smaller applicant pools and growing consumer scepticism about higher education.– Online application: Create secure and mobile first admission application.– Application review: Annotate and delegate applications to review.– Custom emails: Branded with custom layouts, calls–to–action, and drop–in images. Configure email and texting campaigns with audience segmentation based on any field and data point in Banner.– Text messaging: Send personalized text messaging and bulk.– Online chat: Connect with prospects on website.– Tele–recruiting: Launch and track personalized call campaigns.– Events management: Seamless registration for on–campus and online welcome days, orientation, and other related events.– Student portal: View missing requirements, submit documents, and review decisions.– Workflow automation: Assign prospects to counsellors based on territory or similar and build workflows based on specific criteria to send the right email at the right time.– Form builder: Create web forms for inquiries and events.– Data importing: Import data from search lists and test scores etc. Real–time Reporting.– Product must be delivered as software as a service and include complete two–way integration to agency required databases and applications.
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