(1) Vendor needs to provide long–term and supports public awareness campaigns service. – To provide marketing and communications support – including traditional and digital media buys – to promote awareness of the long–term services and supports programs.• Access: we promote options + information + educated choice• Choice: we ensure that folks have a say in the services they receive and that services are person–centered + conflict–free.• Sustainability: we control costs by shifting investments toward home and community–based services• Quality: we are committed to improving consumer experience + quality of life.• Accountability: we use data–driven management + clear governance to improve internal operations and drive continuous improvement.1. Materials:• The Vendor will develop a creative concept and corresponding assets for a multi–channel marketing campaign.• The Vendor must also be available to provide supplemental creative services as needed. Any materials developed should be appropriate for printing in different sizes, formats, and contrasting colors for ease of readability, etc.• Ensuring that campaign materials align with best practices for culturally and linguistically appropriate services and will help promote awareness and understanding among under–served populations.•Taking steps to ensure the accessibility of all content and materials developed to support the campaign.• This will include that all materials are available in English, Spanish, and Portuguese.2. Media buy: The Vendor will execute and manage the media buy associated with the campaignKick–off meeting and summary– Strategic planning– Communication/campaign plan– Creative services– Media buys– Product accessibility– Campaign monitoring and analytics– Final files(2) All questions must be submitted no later than May 23, 2024.
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