Vendor needs to provide visitor communication test services
- to establish the objective, strategies, approaches, programs, metrics as well as periodic reviews and final evaluation of the test program
- Identify and gain alignment on test communication strategies and parameters. Potential "test" approaches (cells) might include, but are not limited to, the following:
- Social media shared postings:
- Agency to develop creative and release posts to be shared by others.
- Agency and Town Manager or designee works with key BI parties, Apps, realtors and renters/Air-Bnb businesses to encourage sharing
- Paid digital advertising:
- Agency to develop creative and target internet users based on searches related to Island, demographics and location.
- For example, direct searches on "Island" as well as searches regarding weather on Island, ticket purchases, hotels, etc.
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