Posted Date : December 13,2022
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-30196
Government Authority located in Rhode Island; USA based organization looking for expert vendor for medicaid renewals multi-channel public awareness campaign service.
[A] Budget: Looking for Proposals
[B] Scope of Service:
Vendor needs to provide medicaid renewals multi-channel public awareness campaign service.
• Research other state and national plans for the end of the PHE related to medicaid renewals and make recommendations on how Rhode Island can succeed.
• Ensuring that program materials align with best practices for culturally and linguistically appropriate services will help promote awareness and understanding among under-served populations.
• Concept and message testing and revisions based on target audience feedback.
• Steps to ensure the accessibility of all content and materials developed to support the campaign.
- This will include that all materials developed as part of this campaign must be in Spanish, Portuguese, and English.
• Kick-off meeting and summary
- The vendor should meet in person with PHE Team to discuss the scope of work and the work plan. The timeline for the project and the roles of each team member will be discussed at that meeting. The vendor will take and circulate notes from the meeting.
• Formative research and report
- The vendor will coordinate and facilitate formative research with the target audience and produce a report of key findings.
• Strategic planning
- The vendor will facilitate strategic planning meeting(s) with team and key stakeholders as needed and indicated by team to inform the development and implementation of the campaign.
• Communication and campaign plan
- The vendor will develop and provide a campaign plan outlining recommended tactics for meeting the stated goal and objective of the project. The plan will also include a strategy to address misinformation and an evaluation strategy to analyze and summarize campaign success.
• Campaign materials
- The vendor will develop campaign creative for review by the Team. The vendor will coordinate the translation of all content, as indicated above, and will review translated content
• Media buy
- The vendor will execute and manage the campaign media buy. This must consist of broadcast television and streaming, English and multi-lingual radio, RIPTA, English and multi-lingual newspaper, social media, and related outlets.
• Product accessibility
- All materials that are developed as part of program outreach must be written in plain English, Spanish, and Portuguese so that they are meaningful and can be easily understood by individuals who may not have graduated high school.
[C] Eligibility:
- Onshore (US Only);
[D] Work Performance:
- Performance of the work will be Offsite.
Budget :
Deadline to Submit Proposals: January 12,2023
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-30196
Government Authority located in Rhode Island; USA based organization looking for expert vendor for medicaid renewals multi-channel public awareness campaign service.
[A] Budget: Looking for Proposals
[B] Scope of Service:
Vendor needs to provide medicaid renewals multi-channel public awareness campaign service.
• Research other state and national plans for the end of the PHE related to medicaid renewals and make recommendations on how Rhode Island can succeed.
• Ensuring that program materials align with best practices for culturally and linguistically appropriate services will help promote awareness and understanding among under-served populations.
• Concept and message testing and revisions based on target audience feedback.
• Steps to ensure the accessibility of all content and materials developed to support the campaign.
- This will include that all materials developed as part of this campaign must be in Spanish, Portuguese, and English.
• Kick-off meeting and summary
- The vendor should meet in person with PHE Team to discuss the scope of work and the work plan. The timeline for the project and the roles of each team member will be discussed at that meeting. The vendor will take and circulate notes from the meeting.
• Formative research and report
- The vendor will coordinate and facilitate formative research with the target audience and produce a report of key findings.
• Strategic planning
- The vendor will facilitate strategic planning meeting(s) with team and key stakeholders as needed and indicated by team to inform the development and implementation of the campaign.
• Communication and campaign plan
- The vendor will develop and provide a campaign plan outlining recommended tactics for meeting the stated goal and objective of the project. The plan will also include a strategy to address misinformation and an evaluation strategy to analyze and summarize campaign success.
• Campaign materials
- The vendor will develop campaign creative for review by the Team. The vendor will coordinate the translation of all content, as indicated above, and will review translated content
• Media buy
- The vendor will execute and manage the campaign media buy. This must consist of broadcast television and streaming, English and multi-lingual radio, RIPTA, English and multi-lingual newspaper, social media, and related outlets.
• Product accessibility
- All materials that are developed as part of program outreach must be written in plain English, Spanish, and Portuguese so that they are meaningful and can be easily understood by individuals who may not have graduated high school.
[C] Eligibility:
- Onshore (US Only);
[D] Work Performance:
- Performance of the work will be Offsite.
Budget :
Deadline to Submit Proposals: January 12,2023
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$